Wellness Feature Set on Wearables

Wellness features present on smartwatches from Fossil and its affiliated brands. These features include tracking of various fitness and body metrics, workouts, and sleep patterns.

Company
Fossil Group
Release Date
Scope
Wellness features
Fossil Group

Background

Following Google's partnership with Samsung, Wear OS partners, including Fossil, have been granted greater ownership over the OS. This presents an opportunity for Fossil to enhance the overall wellness experience across its smartwatch portfolio, not just those powered with Wear OS by Google.

Targeting casual fitness users, Fossil Wellness emphasizes simplicity and ease of use. This ensures that wellness features are accessible to a broad audience, delivering a seamless and intuitive experience across all relevant devices. The experience spans across both the smartwatch and the connected phone.

Fossil Group

My Role

As the primary driver of this project, I assumed responsibility for shaping the product from inception to completion. This included conducting a comprehensive competitive audit and analysis, gathering information from secondary user research, planning usability studies, developing roadmaps, defining product requirements, and facilitating cross-team communication. I collaborated closely with program managers, engineers, and designers throughout the process.

Additionally, I led two side projects aimed at enhancing our internal research and analytics capabilities. The first project involved establishing a working process for A/B testing, which had not been implemented within connected devices group before, while the second project focused on performing sentiment analysis on data collected through social listening and direct user feedback. Once successfully implemented in the Wellness project, these workflows can also be adapted for use in other projects.

The Product

(This is an ongoing project)

The overall Wellness experience caters to casual fitness users who are also fashion-conscious, with a strong emphasis on simplicity and ease of use. This experience is tailored to suit each watch model, while the Fossil Smartwatches app on the phone provides a centralized platform that spans across different watch models.

I managed and led the development of all features listed below:

1. Wellness watch app on Fossil touchscreen smartwatches powered with Wear OS by Google:

  • Wellness setup and onboarding
  • Auto Workout Detection
  • Blood Oxygen level (SPO2) tracking
  • Alexa Fitness

2. Wellness features on Fossil Gen 6 Hybrid smartwatches:

  • Wellness dashboard
  • Heart rate tracking
  • Blood Oxygen level (SPO2) tracking
  • Workout watch app

3. Wellness data sync across all devices and phone

Other items have not been completed and released to the public yet.

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